Apco Penasihat KERAjaan Senator12

FIRM TO ASSIST NEW MALAYSIAN GOVERNMENT IN STRENGTHENING COMMUNICATION

APCO Worldwide, continuing to broaden its activities in Asia, is opening a new office in Kuala Lumpur, Margery Kraus, president and chief executive officer, announced today. Among the office’s first clients is the Government of Malaysia under the government of Prime Minister Najib Razak.

“Malaysia continues to demonstrate that it is a major player in Asia, one of the great manufacturing nations for electronics and a sophisticated participant in global markets across many sectors,” said Kraus. “APCO’s ability to leverage strategic communication capabilities across borders mirrors the kind of leverage Malaysia has achieved in its approach to business and trade, making this a natural location for our expansion.”

• One of the first clients of APCO’s new office will be the Malaysian government, which is retaining APCO to assist in evaluating its capabilities to communicate through new media. APCO will also assist the Malaysian government’s new leadership by sharing recent developments in strategic communication undertaken by governments in Europe, North America and Africa. Separately, APCO will be providing support in Washington, D.C., to Malaysia’s ambassador to the United States.

“As Malaysia moves forward, the government wants to ensure that it is able to provide information to the public quickly and transparently, making use of all relevant new technologies,” said Kraus. “Our team in Kuala Lumpur will include seasoned professionals from many countries, including Malaysia, who are on the cutting edge of new media. They will work to assist in strengthening the government’s online and other strategic communication capabilities to speed the delivery of accurate information to the media and public.”

Paul Stadlen, previously based in APCO’s London office, will serve as managing director of APCO in Malaysia. An award-winning specialist in media relations and international reputation management, Stadlen’s clients include business leaders at blue-chip multinationals from various sectors. Clients have also included government leaders in Europe, the Middle East, Africa and Asia. A former journalist, Stadlen previously worked for the BBC and has written for The Times of London and Prospect magazine.

“This is a time of opportunities for Malaysia,” said Stadlen. “APCO is delighted to share media expertise and strategic communication services with the Malaysian government and other clients in Malaysia. We are excited about Malaysia’s future and our ability to participate in it.”